Our founder, Megan Searfoss, has been named the U.S. Small Business Administration – Connecticut Woman-Owned Small Business of the Year for 2026. This honor is a powerful recognition of the passion, purpose, and community that drive everything we do.
From the very beginning, Megan set out to build more than a running store, she created a space where everyone feels welcome, supported, and inspired to move. This award reflects that vision and the impact it continues to have across Connecticut.
As Moraima Gutierrez, of the US SBA shared:
“This award encompasses your spirit of entrepreneurship and diligent efforts to create jobs, expand the gift of running to everyone, as well as building welcoming spaces that promote wellness and connection for all.”
We are grateful to the SBA Connecticut District Office for this recognition, and even more grateful to our incredible community who make CT RUN CO what it is every day.
Please join us in congratulating Megan on this well-deserved achievement. We are just getting started!
National Governors Association Policy Brief-Outdoor Recreation is Good Public Health Policy
States are increasingly exploring the intersection of health policy and outdoor recreation to better understand how these policy areas could be leveraged for the positive benefit of their constituents. While formal partnerships are still relatively novel, Governors have a variety of opportunities to engage with outdoor recreation and health agencies to create long-term benefits. This policy brief will examine these opportunities and highlight examples of innovative policy development from state and territory Governors.
(Download)
On August 20, 2025, the National Governors Association’s Center for Best Practices hosted a one-day in-person event where Governors’ health advisors, directors of state and territory offices of outdoor recreation, academics, and non-profit stakeholders discussed opportunities for state and territory innovation at the nexus of health and outdoor recreation policy. This roundtable was generously supported by the Health Resources and Services Administration (HRSA).
Public Health has long been a pillar of Governor Policy Teams and state-level policy. Health policy experts advise Governors on emerging health concerns, track infectious diseases, and help craft policies to prevent and address chronic diseases.
Compared with the long-established health policy arena, outdoor recreation is an emerging area of policy. The first Office of Outdoor Recreation was founded by former Utah Governor Gary Herbert in 2013. Since then, an additional 23 states have created a state level office of outdoor recreation. While the federal government plays an important role in outdoor recreation, much of the innovation and policy development has stemmed from state-level action and investment. Outdoor recreation is bipartisan, geographically diverse and contributes significantly to state economies. The U.S. Bureau of Economic Analysis’ most recent report finds that outdoor recreation contributed $1.2 trillion of economic output to the U.S. economy annually.
Both health and outdoor recreation are flexible policy areas that can include aspects of the built and natural environment, food and nutrition, transportation access, local planning, workforce development, data sharing and analysis, and incentives for small businesses to address public challenges such as food deserts. While relatively unexplored on the national scale, the intersection of health and outdoor recreation represents a fruitful area for Governors to pioneer and expand state policy solutions and materially increase the quality of the lives of their constituents.
Opportunities for Governors to Consider
1. Provide Widespread Opportunities to Get Outdoors
Outdoor recreation can improve population health outcomes within states by promoting physical activity, which in many cases reduces chronic disease, and by providing educational opportunities. However, these impacts will inevitably be limited without widespread opportunities to recreate and expand recreation assets.
Challenges to accessing outdoor recreation opportunities come in a variety of forms but may include skill-level, cost-prohibitive equipment or training, physical or mental disabilities, transportation, or even age. Likewise, barriers to developing outdoor recreation infrastructure are varied but can include land use practices, proper ownership, permitting regulations, funding for construction and maintenance, and local capacity constraints. Intentionally addressing some hurdles in the planning and development processes can increase public access to recreation and expand recreation assets, thereby allowing for broader impact on public health.
Examples could include:
Specialized infrastructure investments to accommodate individuals with physical disabilities.
These could include adaptive kayak launches, wheelchair friendly pathways and trails, and adult-sized changing tables for individuals with developmental disorders and/or physical disabilities.
Sensory gardens and/or specialized programming for neurodiverse populations.
Create or expand partnerships to reduce cost barriers to outdoor recreation.
Coalitions of existing or novel groups, such as outdoor non-profits, state/territory agencies, Scouts, faith-based organizations, and existing recreational leagues could work to coordinate and pool resources to ease the burden or transportation, essential gear, and/or specialized training or guides.
Work to address transportation hurdles proactively.
Situating outdoor recreation opportunities and infrastructure within existing active transportation corridors and/or within existing public transit system footprints can reduce transportation barriers and provide benefits to both the outdoor recreation and transportation sectors.
Emphasizing accessibility as an essential component, especially for aging populations and those with disabilities.
Some great examples include Vermont’s Park Access Fund and Tennessee’s Access 2030 initiative.
2. Create or Formalize Partnerships Between State Health and Outdoor Recreation Agencies:
Many informal or organic partnerships have begun to develop between state/territory health departments and outdoor recreation offices and other state agencies involved in developing and providing outdoor recreation. While these informal partnerships can be impactful, they may lack formal recognition, sufficient resources, and stakeholder buy-in. Governors can instruct their senior leaders to create or expand interagency collaborations and agreements that create formal relationships, establish shared priorities and goals, provide personnel and program resources, and offer a unified entity for stakeholders to engage.
Examples of State Partnerships
The Commonwealth of Pennsylvania Department of Health and Department of Natural Resources have developed a formal Memorandum of Understanding (MOU) to enact their joint work related to active transportation to increase safe and accessible opportunities for physical activity to improve public health.
This MOU was signed by leadership from both state agencies and is designed to last for five years. After the five-year period, the MOU automatically comes up to be reevaluated and reworked as needed. This process allows for continued proactive buy-in from both agencies over time, even in the event of state or departmental staff and leadership changes.
3. Foster Data Sharing and Interoperability Between State Systems
To better understand the interplay between health outcomes, state initiatives, and outdoor recreation development and programming, states can pioneer or expand interagency data sharing agreements and processes. Although state agencies collect significant data on public health, outdoor recreation, economic indicators, and community data, many of these datasets are siloed and/or not compatible across distinct agency systems. Governors can direct their cabinet officials to explore opportunities for multiple departments to have standardized systems and access. As relevant new data is collected and added to state systems, state staff can categorize data across shared systems to better understand health and outdoor recreation program impacts.
Participants emphasized the need to break down silos between public health, transportation, education and recreation agencies:
Examples Could Include:
Merging or creating new data sets from cross-agency data collection; this can be accomplished through formal agreements, joint system procurement, or mutual system access and management that can work to de-silo data systems and reinforce agency collaboration.
State/territorial health and outdoor recreation agency data are just as important to understanding trends and their broader impacts as data sets from departments of transportation, departments of education, state/territory economic development authorities, institutions of higher education, and Governors’ constituent services offices.
Combining existing data systems across state/territory agencies may highlight information gaps, allowing agencies to reapproach their data collection, analysis and sharing processes to improve overall efficiency and data integrity.
Expanded data sharing and collection may be possible through existing reporting structures. Minnesota recently published their Statewide Comprehensive Outdoor Recreation Plan (SCORP). This plan included data collection around user-sentiment but also included a novel calculation on the economic impact of outdoor recreation in every county of the state.
Arkansas’ Office of Outdoor Recreation partnered with Heartland Forward to create a state-level calculation on the impact of outdoor recreation spending for different regions of the state.
Governors can call for expanded federal health and outdoor recreation data collection and sharing around the intersection of health and outdoor recreation.
The Bureau of Economic Analysis (BEA) issues an annual report detailing the total economic impact of outdoor recreation by state and sector. While this information is crucial to state decision makers, it is limited to state level reporting and does not perform sub-state or regional calculations that could provide invaluable insight to states.
Currently, there is no cross-sector health and outdoor reaction model to calculate outcomes. One promising model, the Oregon Outdoor Recreation Health Impacts Estimator Tool, demonstrates the value of tracking health data from outdoor recreation activities. Expanded and refined models derived from a shared methodology could maximize data collection and standardization.
4. Improve Youth Engagement and Stewardship
Children today have more access to digital options for education, social connection and entertainment than any previous generation. While not inherently bad, these options can have significant negative impacts on childhood development, reinforcing the need to offer a counterbalance and create opportunities to disconnect and be outdoors. Areas where children and youth already congregate, such as schools and community centers, can be connected via outdoor recreation infrastructure and active transportation corridors. Governors can tailor state and territory health and outdoor recreation programming to encourage children to get outside and can also work to instill a sense or stewardship that will ideally grow into a life-long love of health habits and the outdoors.
Some Points to Consider:
Opportunities for young people to get outside can be developed through volunteerism and civic engagement lenses as pathways to revitalize community health and resilience.
Addressing screen time and promoting outdoor alternatives through schools and community hubs.
State and territory advisors can propose evidence-based standards, such as the High-Impact Obesity Prevention Standards to limit screen time, and promoting outdoor alternatives through early childhood education, K-12 schools, and community hubs and before and after-school programming when developing related policy and regulations.
Investing in outdoor recreation-specific built environment.
5. Work with Local Communities to Design and Own Programming and Resources
Before outdoor recreation resources and programs can produce lasting positive health impacts, they must be planned and developed. States and territories should proactively partner with communities and community-based organizations to develop resources reflective of target populations in the area to alleviate any potential negative impacts on communities. Communities are often eager to develop new outdoor recreation opportunities but may have reservations about possible displacement from large-scale development, increased tourism and traffic, and/or financial burdens related to the ownership and maintenance of assets. States can take a variety of actions that will help maximize the positive impacts while reducing negative outcomes.
Some Considerations:
States can develop programs and resources that integrate outdoor recreation into daily activities like commuting, attending school and connecting neighborhoods with each other.
The Washington and Old Dominion Trail is a 100-foot-wide park that extends 45 miles across northern Virginia. This corridor park began its life as a railroad in the mid-19th century. By the late 1960s, the railroad stopped operations, and Dominion Power, the major electric utility in the area, purchased the right-of-way to host energy infrastructure. Trail advocates quickly saw the potential and worked with the utility to coordinate a paved linear pathway, connecting communities across northern Virginia.
The Lamoille Valley Rail Trail is a 94-mile ADA compliant trail in Northern Vermont that connects 18 communities. The trail can be used all four seasons for multi-purpose recreation and transportation, including walking, hiking, cycling, horseback riding, snowshoeing, cross-country skiing, dogsledding and snowmobiling.
States and territories can partner with community-based organizations and constituents to co-develop programming and opportunities that are valued by the community. Developing misaligned resources may turn community members away and foster disinterest or distrust toward state actions.
Local programs and outcomes may look different than originally designed. When possible, state agencies should let local communities take the lead in developing resources and programming that are distinct to their community and uniquely interesting to locals.
States can empower local and regional administrative structures like trail and recreation authorities, as well as expanding resources to support management and maintenance of recreation resources, to help mitigate local capacity challenges imposed by outdoor recreation infrastructure.
Conclusions
As this expert’s roundtable clearly demonstrates, there is growing appreciation of and enthusiasm for policy development at the nexus of health and outdoor recreation. Governors have a variety of opportunities to explore and formalize multi-disciplinary policy relationships within their own states. While many of these programs and opportunities are currently in their pilot or initial phases, initial results are highly encouraging. States, as laboratories of policy innovation, can experiment and shape this emerging discourse into durable programs that increase the health and well-being of their neighbors.
Press Release from the CT Office of Outdoor Industry and Experiences!
Big news for our outdoor recreation economy friends! The CT Office of Outdoor Industry and Experiences is hosting the Connecticut Outdoor Industry Day at the Connecticut State Capitol. This is an unprecedented opportunity for the outdoor recreation businesses of CT to show off to our legislators our offerings and importance to the quality of life and economy here in CT.
03/24/2026
DEEP to Host CT Outdoor Recreation Day at State Capitol April 30th
Event Will Showcase CT-based Outdoor Industries, Retailers, Guides and Recreation Groups
(HARTFORD, CT) — The Office of Outdoor Industry and Experiences will host an inaugural Connecticut Outdoor Recreation Day featuring Connecticut-based outdoor industries, retailers, guides, and recreation groups on Thursday, April 30, 2026, from 2:00-5:00 p.m. in the North Lobby of the State Capitol in Hartford.
The event seeks to raise awareness of the growing outdoor recreation industry in Connecticut as well as opportunities to recreate in the outdoors, anchored by our State Parks and Forests. Registration is now open. Visit the Connecticut Office of Outdoor Industry and Experiences event webpage for details.
The federal Bureau of Economic Analysis (BEA) recently released data on the outdoor recreation economy, showing Connecticut’s outdoor recreation economy continues to grow, outpacing the national average for the second consecutive year.
“Connecticut’s outdoor recreation economy is not only thriving; it is outperforming the nation for the second year in a row, a testament to the accessibility of our State Parks through the Passport to the Parks program and our investments in park infrastructure through the Restore CT State Parks initiative,” said DEEP Commissioner Katie Dykes. “As we continue to build on this momentum, we invite outdoor businesses, partners, and stakeholders from across the state to join us at the Capitol for the first-ever Outdoor Recreation Day.”
The outdoor recreation industries, organizations, and people that support it are powerful drivers of community well-being and economic vitality. According to the BEA’s Outdoor Recreation Satellite Account data, the industry in Connecticut is bigger than many people realize – valued at $6 billion - larger than in Maine, New Hampshire, or Vermont. It employs more than 50,000 people in Connecticut, contributing $2.8 billion in salary and wages to the state economy.
Governor Lamont has championed a once-in-a-generation investment in Connecticut’s outdoor recreation infrastructure through the Restore CT State Parks initiative. This transformative capital improvement program is enabling DEEP to address an unprecedented backlog of repairs and upgrades, needs that were further exacerbated by a surge in park usage following the pandemic. Connecticut State Parks are the most accessible in the Northeast through the Passport to the Parks program which allows anyone in a Connecticut-registered vehicle to park free of charge at all State Parks and Forests year-round. Additionally, the CT Recreational Trail Grant program provides funding to local and regional organizations in support of trail projects that connect communities, improve health, reduce transportation costs and enhance property values.
Connecticut is well-renowned for its outdoor recreation. Its natural landscape includes 5,800 miles of rivers and streams, 2,000 miles of scenic, public access trails, 35,000 acres of wildlife management areas, 142 state parks and forests comprising 255,000 acres, and 224 miles of accessible rail trails. There are also 117 state boat launches, 14 state campgrounds, and every Connecticut resident lives within a 15-minute driving distance to recreational activities in a state park. Visit CTParks.com for more information about State Parks.
“We encourage outdoor businesses and organizations statewide to attend the inaugural Connecticut Outdoor Recreation Day at the Capitol and help shape the future of this growing industry,” said Jeff Shaw, Director of the CT Office of Outdoor Industry and Experiences. “Connecticut’s outdoor recreation economy continues to outpace national economic growth and helps create healthier communities across the state.”
In 2024, DEEP launched its Office of Outdoor Industry & Experiences by asking businesses, organizations and the general public to submit ideas to its Partnership in Parks Request for Information (RFI), which remains open to submissions on a rolling basis. Submission to the RFI resulted in piloting new outdoor recreation services last recreation season and recently, the release of a Paddlecraft Rental Service Request for Proposals (RFP) to include paddlecraft rental services at seven State Parks. Additional Draft RFPs for new or expanded outdoor recreation experiences, services, and amenities are expected to be announced in the coming months, with public comment encouraged.
For more information, contact Jeff Shaw atJeffrey.Shaw@ct.gov.
Twitter: @CTDEEPNews
Facebook: DEEP on Facebook
Contact
DEEP Communications
DEEP.communications@ct.gov
860-424-3110
Hot off the press! Connecticut's Outdoor Recreation Economy tops $6B
We are #2 in Northeast for total economic value derived from outdoor recreation activity.
5th Annual Spring Fling! March 22, 2026
Friends of Machimoodis State Park celebrates the vernal equinox at its 5th Annual Spring Fling! Great fun for the whole family!
CORA co-hosts Learn to Ski and Snowboard Day at Mohawk Mountain Ski Area Thursday February 19, 2026.
Join CORA, Summit Adaptive and the CT Office of Outdoor Industry and Experiences as we get families outdoors to enjoy winter fun at great group rates. Pre-registration required.
How much money do snow sports bring to CT’s economy?
by Sasha Allen January 23, 2026 @ 11:00 am
Snow activities like snowboarding and skiing have been bringing in more money than ever for Connecticut, following the national trend of an increase in outdoor recreation.
U.S. outdoor recreation brought in more money in 2023 than in past years, accounting for 2.3% of gross domestic product, according to the most recent Outdoor Recreation Satellite report from the U.S. Bureau of Economic Analysis. The “snow activities” subset had an economic impact of $7.7 billion to the national economy in 2023.
In Connecticut, winter sports accounted for 1.2%, or $66,172,000, of all economic impact brought in from outdoor recreational sports in 2023. Colorado, California and Utah saw the most value added to their economies from snow activities.
Connecticut ranked 28th for the percentage of economic impact generated from snow activities.
Connecticut is home to four ski resorts and has multiple opportunities for snowmobiling and other winter activities in the state. However, snow sports do not bring a large amount of money to the state’s economy compared to other outdoor activities like boating, RVing and hunting.
The Connecticut Tourism Office curated a list of winter activities for residents and visitors to participate in this season. While traditional snow sports made the list, some mountains offer less conventional winter activities like snow biking and snow tubing.
The list also recommends some winter hikes, which would fall under hiking, not snow activities, even on a snowy day.
For those who would prefer to stay warm, numerous recreational indoor activities were also listed, including rock climbing and an indoor ropes course.
Hartford Courant article recognizes the economic value of rail trails in Connecticut!
Essential Public Health Infrastructure.
From its beginning, CORA has understood the connection between health benefits and time spent outside. Let’s make 2026 the year that connection becomes a fundamental healthcare and policy reality.
Outdoor Access on Public Lands Is Treated as Essential Public Health Infrastructure
2025 was a great year for advancing outdoor recreation access and equity in Connecticut!
The Youth Conservation Corps' "Access for EveryBODY" initiative is excited to share our latest updates. Our trail crew is diligently working through snow and cold temperatures to ensure that Rockhouse Trails remain accessible for everyone to enjoy. We are currently redesigning the 300 ft plus wetland crossing at Skunked & Dunked to enhance access for aMTB users.
Recently, the YCC hosted an aMTB clinic in collaboration with the Just Hands Foundation at Oxford High School. We were fortunate to have the foundation's founder, Torsten Gross, lead the training for our members. This clinic is generating the positive momentum we need to ensure our initiative continues to progress in the right direction.
Late in 2024, the CT Department of Energy and Environmental Protection soft launched free of charge reservations of all terrain wheelchairs for people with mobility challenges at several state parks. That test led to full deployment at seven parks in March 2025.
All-Terrain Wheelchairs | Connecticut State Parks and Forests